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Free Tools for Creating Online Surveys

Mychelle Blake
Online Survey Tool

Creating a survey was once an involved task that required a web developer or designer to set the form up for you. Today you can do this on your own with simple drag-and-drop interfaces thanks to the growing number of free tools available. You can have a survey up and running in no time and there are many options to choose from.

Ten Free Options for Web-Based Surveys

Each survey company has its pros and cons, so determine your needs before you being comparing each option.

1. SurveyMonkey

SurveyMonkey is arguably the industry leader in online surveys. Offering both paid and free options, SurveyMonkey provides an easy-to-use web-based survey tool that can then be shared over the web or embedded on your own website.

  • There are over 40 survey templates and 13 types of questions available.
  • The free account includes the ability to randomize questions and sort answer choices.
  • It allows up to 10 questions and up to 100 responses per survey.
  • Video and image questions are available for free to users as well.

You must upgrade to a paid plan for longer surveys or to administer to a larger population. The paid account also provides access to more advanced features like conditional logic, enhanced SSL security, custom features and the ability to take payments.

2. KwikSurveys

KwikSurveys basic plan is free to use and is also GDPR compliant which is critical if you're working with websites and populations in Europe.

  • You can use this tool to create as many online surveys as you'd like with an unlimited number of questions and answers. You are limited to 100 responses per form.
  • The tool makes it easy to build a custom survey.
  • The results can then be downloaded for further analysis and review.
  • The surveys themselves can be embedded directly into web pages and forums too.
  • The downside is that advertisements are embedded in the surveys unless you upgrade to a paid plan.

Because of the ads, KwikSurveys may not be as appropriate for business use as other options. The ads can be distracting and may lead respondents away from the site and toward the sites of competitors. More advanced options such as question logic, A/B split testing, and custom fields are all available with the purchase of a paid plan.

3. Google Forms

Google Docs is widely viewed as a quality, no-cost alternative to productivity software like Microsoft Office. It can also be used to conduct surveys using Google Forms.

  • Logging into Google Drive, you will find "Form" under the "Create New" pull-down menu.
  • The form can then be customized with as many questions and responses as you'd like, including multiple types of responses for multiple question types.
  • The theme can be customized too and then the actual survey itself can be shared with a URL provided by Google.
  • It is also possible to embed the survey form on your website.
  • The results are saved as a Google spreadsheet, which can be viewed online or exported as an Excel, PDF, or CSV file.

Google Forms offers a minimalist approach to creating online surveys. The aesthetics are basic although you can customize them somewhat to match your branding. There are some tools for analysis but no advanced analysis tools compared to other paid form options.

4. SurveyPlanet

SurveyPlanet has both paid and free options although unlike some other competitors, there is only one paid plan option. The free plan has a lot of robust features:

  • You can do unlimited surveys, questions and responses.
  • Surveys can be shared on social media, email and embedded in websites.
  • There are over 90 pre-written survey templates you can use along with some minimal themes.
  • There are some reporting options on the free plan but they are very basic and exporting the data is available under the paid option.

SurveyPlanet has a lot of great features for free users and it can be a good choice if you don't mind that you can't white label the survey under your own business's branding.

6. Typeform

Typeform has both paid and free plans. Typeform is different from other survey platforms in that it emphasizes a "conversational" approach to gathering data. The form templates are fun and visually appealing and question templates are written in a friendly style. They posit that these features make it more likely people will complete the survey as it's not the run-of-the-mill boring form. The free version includes these features:

  • Three forms with up to 10 questions per form are available. You are limited to 100 responses across all of your forms per month.
  • You can embed the forms in a website or send out with a link.
  • Results can be downloaded and basic metrics are provided but no advanced analysis or reporting.
  • A large library of beautiful templates and 15 different question types are available.
  • You can integrate with other services such as Google Sheets, Slack, and webhooks with the free version.

Typeform is a great choice if you don't have the need for heavy monthly survey use and you want to attract customers with a more relaxed and engaging format. It's also a good survey platform for creative businesses who want something with a bit more style and flash.

7. SurveyLegend

If you have a large mobile customer base, SurveyLegend is a good fit for your needs. The platform is designed to work best on mobile devices. There is a free and paid version with the free features including:

  • You can only have three surveys per account but each survey has the option for unlimited questions and responses.
  • You cannot export data with the free version.
  • There are 15 different questions types available on the free version, as well as picture selection and picture ranking. You can also do some limited conditional logic options.
  • Customization on the free version is limited although you can personalize themes somewhat, such as adjusting font sizes and basic text formatting.

SurveyLegend has a robust feature set in the free version and its form templates have a clean, professional look that look great on mobile. However the free version will display ads and there's no option to wholly customize it without paying. It can be a good choice if you don't have to do many surveys as you won't be able to export your data for free.

8. SoGoSurvey

SoGoSurvey is not as well known as popular platforms like SurveyMonkey but it provides a surprising amount of features in the free version compared to other programs. Just some of the features you can use for free include:

  • Create unlimited surveys and unlimited questions, including multilingual surveys. Respondents are limited to 200 annually.
  • Branching and skip logic is available with the use of over 24 question types.
  • You can embed audio, video, and images in your surveys.
  • Surveys can be customized although there are limitations with the free version.
  • Surveys can be sent out as links, HTML email, embedded in web pages, and published on various social media platforms and sites like Reddit and Digg.
  • You can also run reports and download data although advanced reporting and analysis are not available in the free plan.

If you're looking for a robust survey platform without paying a fee, SoGoSurvey is a full-featured option that should not be overlooked. It's particularly useful if you need to reach a multilingual audience and need to publicize and share the form in a large variety of formats.

9. SurveyGizmo

SurveyGizmo has a rich set of features for users looking to create some unique-looking surveys with highly customizable questions. Features in the free plan include:

  • The ability to use about six question types in your surveys is offered.
  • You can have up to three surveys and 100 respondents per survey. There is no limit on questions per survey.
  • You can export raw data to Excel in the free account but custom reports and other file formats are not available. You can access a basic reporting format for download.
  • Surveys can be shared via a URL and on Facebook and Twitter.

SurveyGizmo cites their focus as the "customer experience" and it's a good choice for businesses that want to create questions to specifically address the needs of their consumer base.

10. Quibblo

Sometimes you may just need to take a poll or quiz rather than creating a full survey. Quibblo allows you to create a quick poll or survey and post it on Facebook. Facebook surveys can be useful for companies that want to ask a question of their established fan base. The Quibblo tool doesn't have any advanced reporting or analysis options but you can use it to make quizzes, polls and surveys for quick, exploratory research or to highlight your brand.

Choose the Best Survey Option for Your Needs

There are many easy-to-use free online survey tools available. Chances are that one or more will meet your needs. Review the features of each program to make an informed decision about the option most likely to meet your needs. You can create a free account with a few sites and try them out to see which works best for your data collection and analysis needs.

Free Tools for Creating Online Surveys